There must be something about the air in the Rocky Mountains.

Fidelity [profile] is developing a regional U.S. customer service site in Greenwood Village that will employ up to 500 people, according to the Denver Business Journal.

The paper reports that the Boston Behemoth has leased 100,000 square feet in the Fiddler�s Green Office Center in Greenwood Village and is in the process of outfitting the space. The building is owned and managed by the John Madden Co.

The company is hiring now and expects to have the center open sometime in the second quarter of this year.

According to a news release, the Denver site will become an important hub for Fidelity.

Denver is also the city where Fido is developing its ETF arm.

Check out the company news release below.

Company Press Release
Fidelity Investments to Establish New Regional Site in Denver with Opening of Customer Contact Center

BOSTON, Jan. 14, 2013 � Fidelity Investments� today announced plans to establish a new regional U.S. site in Denver with the opening of a customer contact center that will have the capacity to employ as many as 500 people. Fidelity, one of the world's largest providers of financial services, is headquartered in Boston and employs more than 40,000 people worldwide, serving a customer base of more than 20 million individuals and institutions. The Denver site will become an important hub for Fidelity and will ensure that the firm can continue to offer the highest level of customer service 24 hours a day, seven days a week.

Fidelity has leased 100,000 square feet in the Fiddler's Green Office Center in Greenwood Village and is in the process of outfitting the space. The building is owned and managed by the John Madden Company. Hiring is currently underway and Fidelity anticipates that the center will be up and running during the second quarter of 2013. Fidelity representatives will provide personalized assistance to customers on a variety of topics including retirement planning, saving for college and managing investment portfolios. In addition to the new contact center, Fidelity operates five Investor Centers in Colorado, two in downtown Denver.

"Colorado has long been a magnet for the financial services industry and these new jobs will continue to strengthen the vitality of our business community," said Gov. John Hickenlooper. "Fidelity's expansion will be mutually beneficial for their employees, customers and the region."

Fidelity selected Denver for a number of reasons, primarily because the area offers access to an abundant, highly-educated workforce with the talent and skills important to Fidelity's business strategy and ability to deliver an exceptional client experience. Denver offers an attractive business climate, a positive quality of life, excellent schools, attractive commuting options for employees, and amenities such as shopping and dining, as well as proximity to hotels, health, wellness and recreational facilities. Fidelity has a longstanding strategy of geographic diversification since operating in regional sites allows Fidelity to manage ongoing and changing business needs, including providing redundancies for contingency planning purposes and serving customers across different time zones. Denver proved to be the most attractive option based on Fidelity's requirements.

"Fidelity is pleased to be in Denver and we view this as a great place to grow and thrive," said Kathleen Murphy, president of Personal Investing for Fidelity Investments. "This new site will enable us to meet the increasing demand for the reliable guidance and education Fidelity is known for providing. Our business has expanded significantly in recent years and our customers continue to look to us to help them manage their personal economy and stay on track in meeting their financial goals. As the No. 1 provider of IRAs and 401(k)s1, Fidelity is always seeking to ensure that our associates can deliver the best experience to customers. With the opening of this state-of the-art customer contact center, Denver will become a key service and operation center for Fidelity."

Edited by: Tommy Fernandez

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