More asset firms consider value add programs to be important to their business, according to data newly published by Cerulli Associates.

The data, published in the December 2012 issue of The Cerulli Edge -- U.S. Monthly Product Trends, showed that 53 percent of polled fund firm marketing managers rated value-add programs as very important to their firm. Moreover, 63 percent said that these programs are more important than they used to be.

Also in the December issue of The Cerulli Edge, 40 percent of consultants surveyed said that they had dedicated resources for socially responsible investing, and environmental, social and governance themes. An additional 10 percent were currently in the process of adding these resources.

Moreover, the report also showed that ETFs scored their highest monthly inflow since July (which saw inflows of $20 billion) with $15.5 billion. Asset classes directing year-to-date inflows ($150 billion) were taxable bond, international stock, and U.S. stock. 

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