The dominance of Vanguard [profile] is one of the "hallmarks of our economic times." That's the thesis of Roben Farzad, writing today in Bloomberg Businessweek. Farzad calls the trend the "Vanguard Effect," and he describes the low-cost mutual fund titan's continued rise as asymmetric warfare.

Citing data from Strategic Insight, Bloomberg notes that the $130.4 billion in mutual fund and ETF deposits Vanguard took in over the first 11 months of 2012 beat the prior full calendar year record, $129.6 billion for J.P. Morgan in 2008, for any mutual fund firm in history. And December 2012 will still have to be counted.

Reformed Broker blogger and advisor Josh Brown and Vanguard spokesman John Woerth both chimed in for the article. Bloomberg also cited from Lipper and BlackRock. 

Edited by: Neil Anderson, Managing Editor


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