W.P. Stewart [see profile] is taking steps to expose its 15-year-old mutual fund, the W.P. Stewart & Co. Growth Fund, to a bigger crowd.

"It started as more of a 'friends and family' fund for people who could not meet the minimum for separate accounts," said Kevin Crook, vice president and director of sales, in an interview with The MFWire.com.

"And now we are putting the full weight of WPS behind the fund to gain better distribution," said Crook, who joined the Manhattan-based asset manager in April of last year from Cohen & Steers, where he was national sales manager.

Last week, the fund gained a spot on Charles Schwab's OneSource supermarket and landed on LPL Financial's platform.

W.P. Stewart is in different stages of talks with other distributors, Crook said.

The fund currently has $18.4 million of AUM. W.P. Stewart managed a total of $1.4 billion of mutual fund and separate account assets as of August 20, according to its Web site. 

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