Gary Black, head of investments for Janus, is optimistic that his firm will be able to turn the tide on asset outflows by the end of the year.

The firm has already made waves by bringing on more analysts, expanding the number of stocks that its analysts cover, and changing up the criteria that analysts can use to sell holdings, Black told Reuters.

Black is banking on that combination of actions, paired with rising growth stocks, to vault the firm back to the land of positive-flow firms.

"Investors want to be shown that Janus can put up great numbers consistently … If we keep putting up the great numbers we've put up over the last three years, the assets return," Black told Reuters.

But relying on performance -- specifically that growth stocks will have a strong year and that investors will notice -- is a dangerous proposition. What's in store for the firm if its bet doesn't pay off?

Currently, outflows and new personnel hires have depressed operating margins at the firm from its usual 30 percent to 22 percent, said Black. He hopes to boost that number back to 30 by the end of the year.  

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