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Monday, June 17, 2024

Strive Preps an $18MM-AUM Fund's Rebranding

by: Neil Anderson, Managing Editor

The team at a Midwestern, anti-ESG, ETF startup is preparing to rebrand one of their index funds before its first birthday.

Matthew Ryan "Matt" Cole
CEO, Chief Investment Officer
Strive Asset Management
Today, the folks at Strive Asset Management, LLC filed to transform the Strive FAANG 2.0 ETF (FTWO on the NYSE) into the Strive Natural Resources and Security ETF this summer. The name change is scheduled for August 16.

FTWO launched on August 31, 2023 and is a series of EA Series Trust. It comes with an expense ratio of 49 basis points. As of Friday (June 14, 2024), the fund had $18.21 million in AUM.

Strive (which is based outside Columbus in Dublin, Ohio) serves as subadvisor and sponsor of FTWO, and Empowered Funds, LLC (dba EA Advisers, aka ETF Architect) serves as investment advisor. Matt Cole, CEO and chief investment officer of Strive, and Jeffrey Sherman, portfolio manager, PM the fund. The new filing confirms that, despite the branding change and a tweak in the description of the fund's investment strategy, FTWO will continue to track the Bloomberg FAANG 2.0 Select Index.

FTWO's other service providers include: Practus, LLP as counsel; Tait, Weller & Baker, LLP as independent accounting firm; U.S. Bancorp Fund Services, LLC (dba U.S. Bank Global Fund Services) as administrator, fund accountant, and transfer agent; and U.S. Bank National Association as custodian and securities lending agent. 

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