Separately managed account platforms are continuing to innovate by tweaking the features they offer advisors. In its latest move, AdvisorPort yesterday said that it is adding a fund-of-hedge funds to its multi-strategy product.

Both multi-strategy products (also known as MSAs for multi-strategy account) and hedge funds have been subjects of interest during the past 12 months as the managed account industry struggles with the bear market and ways to hold in technology costs. By offering limited architecture, MSAs can be a more cost effective way for providers to bring managed accounts to clients with fewer assets. The do this by including a mix of investment strategies inside the same base account.

The new AdvisorPort MSA is its first to include an allocation to hedge funds. It does so by including Deutsche Bank's DB Hedge Strategies Fund, a registered fund of hedge funds.

"AdvisorPort continues to lead the market in product innovation, which is one of the many reasons why our growth continues at its rapid pace," said Greg Horn, CEO and founder of AdvisorPort. Horn added that the three-year-old platform now administers more than $10.5 billion in assets.  

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