Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:OpFunds' Willis Bets On Beautiful Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, September 2, 2015

OpFunds' Willis Bets On Beautiful

Reported by Neil Anderson, Managing Editor

Marty Willis and her team are launching a new OppenheimerFunds [profile] brand campaign, yet its old "the right way to invest" tagline isn't going anywhere.

Here's an image from one of OpFunds' new ads.
Yesterday the New York City-based MassMutual subsidiary kicked off the "Invest in a Beautiful World" campaign. Stephen Tisdalle, head of brand marketing at OpFunds, confirms that the campaign includes components through TV, print publications, and the Internet. He says the campaign will start to "ramp up" over the course of this month.

"We did a major agency review exactly 12 months ago," Tisdalle tells MFWire, and MRM // McCann won out.

The new campaign, Tisdalle says, is "about reframing the conversation to a very optimistic, opportunity-driven lense." And the OpFunds folks want to help their allies, FAs, reframe conversations too.

"That conversation is firmly grounded in our conviction that it takes time to create value," Tisdalle says. "We always take a long-term, global perspective. We are not about short-term, quarter-to-quarter performance."

"The long-term is what we are about as a brand," Tisdalle adds.

As for "The Right Way to Invest", a tagline that is nearly 30 years old, Tisdalle says it's "sacrosanct" for OpFunds. The new campaign, he says, is about taking the four principles behind that old tagline and making them work and come alive. Those four principles are: making global connections, looking to the long-term, taking intelligent risks, and investing with proven teams. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q3Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly


  1. MFDF webinar - Lessons Learned from the Regional Bank Volatility and the Impact on Registered Funds, June 18
  2. IMEA webinar - Snapshot on the Talent Landscape, June 18
  3. 2024 MMI National Accounts Roundable, June 18
  4. MMI webinar - RIA Consolidators: The New Key Accounts?, June 20
  5. MFDF Director Discussion Series - Open Forum (Philadelphia), June 20
  6. MMI webinar - DoL Fiduciary Rule Update: What Are the Implications?, June 21
  7. WE Chicago - Pre-Morningstar Conference reception, June 25
  8. Celebrating 100 Years of the Mutual Fund, June 25
  9. New York YPEM Cornhole Classic, June 25
  10. Morningstar Investment Conference Conference 2024, Jun 26-27
  11. 2024 MMI Institutional Roundtable, June 26
  12. WE PNW Seattle - Pickleball and Networking, June 27
  13. Celebrating 100 Years of the Mutual Fund, July 11
  14. MFDF webinar - Mid-Year Tax Update for Registered Investment Companies, July 16
  15. MFDF Director Discussion Series - Open Forum via Zoom, July 17
  16. MFDF Director Discussion Series - Open Forum (New York), July 23
  17. IMEA Portfolio Construction Roundtable, September 19
  18. MFDF Continuing Regulatory Impacts on Fund Boards program, October 15
  19. 2024 MMI Annual Conference, Oct 15-17
  20. IMEA Philanthropic Day, October 22
  21. IMEA Leadership Summit, October 23
  22. IMEA Star Awards Celebration, October 23
  23. IMEA Marketing Summit, October 24
  24. 5th Annual ETFGI Global ETFs Insight Summit, October 29
  25. MFDF Director Discussion Series - Open Forum (Denver), November 6
  26. MFDF webinar - Digital Assets in the Fund Space (part 2 of 2), November 7




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use