The more than 14,000 financial advisors that affiliate with LPL can now gain easier access to tools from more than 50 vendors, including Morningstar. Victor Fetter, managing director and chief information officer of the giant independent broker-dealer, unveiled LPL's new Vendor Affinity Program earlier this week at the gigantic 2015 LPL Focus conference in Boston.

Other vendors participating in the program include:

Advicent;

Advisory World;

Albridge (part of BNY Mellon's Pershing);

Avis;

Black Diamond;

Cabinet NG;

Carson Wagonlit Travel;

Client Wise;

Constant Contact;

E-Money;

Emerald;

FedEx;

First Advantage;

FMG;

Intercall;

Malwarebytes;

McAfee;

MoneyGuidePro;

Money Tree;

Net Documents;

Orion;

Peak;

Provide Commerce;

QUODD Equity+;

Redtail Technology;

Salesforce.com;

S&P Capital IQ;

Smarsh;

Staples; and

Tiffany's.

The initiative serves as a central location for advisors to choose from vendors who have agreed to provide their products and services at a discount. Made accessible through LPL's resource center, this program allows advisors, program managers, and their staff to review third party products and services that's intended to increase business.

"We recognize that technology is a major contributor to creating increased efficiency and driving greater productivity in our clients’ businesses," Fetter states.

The program currently has more than 50 vendors -- whose products and services are discounted ranging between 10 to 80 percent. Vendors were selected based on their experience with advisors, and having met security and compliance requirements.

"At LPL we remain committed to developing smarter and simpler ways to do business," states LPL president Dan Arnold. 

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