Jud Doherty is about to take over Stadion Money Management [profile], and he's on the hunt for acquisitions. He's also expanding Stadion's distribution force.

Last week Tim Chapman (Stadion's co-founder, chairman, and CEO) confirmed that on April 1 Doherty will rise to CEO, while Chapman will become executive chairman. Doherty, who joined Stadion 14 years ago from the investment consulting world, will also continue to serve as president of the Watkinsville, Georgia-based ETF strategist and mutual fund shop.

Stadion has already done one adoption, of what is now the Stadion Tactical Growth strategy, and that entailed bringing the strategy's PM onto the Stadion team. Doherty tells MFWire that he's looking for more potential partnership and deal opportunities.

"We are definitely interested in other firms that are interested in leveraging our distribution," Doherty says. "They have to fit within our brand and our culture."

Stadion has two main distribution channels: retail mutual funds and separately managed accounts sold through financial advisors, and asset allocation strategies sold through 401(k)s and other retirement plans. Dave Lacusky leads the retail channel, while Tim McCabe runs the retirement channel.

Doherty is expanding Stadion's distribution force on two fronts.

"Traditionally, we had a very limited internal team on the retail side," Doherty says. "We're building out an internal sales desk to support our retail team."

Stadion's also won some mandates in a third channel, institutional, without having a real distribution force there. Doherty's looking to add personnel to a new institutional channel for Stadion. 

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