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Friday, October 04, 2002

Fund Ad Spending Plunges

by: Sean Hanna, Editor in Chief

Mutual fund firms have cut add spending by 58 percent to $90.1 million through August, according to New York City-based Competitrack. At the same point in 2001 the industry had spent $215 million.

Who is Spending Changes
Rank 2002 2001
1. Franklin Templeton Investments Janus
2. Vanguard Group Fidelity
3. Oppenheimer Funds Franklin Templeton
4. T. Rowe Price Charles Schwab
5. American Century Oppenheimer Funds
6. The Nasdaq American Century
7. Fidelity Investments Invesco Funds Group
Source: Competitrack
 

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