If you have thoughts on improving target date fund branding, disclosures, and marketing materials, it's time to speak up. Yesterday the commissions of the SEC unanimously approved several new regulations along those lines, and there is now a 60-day window for public comments.

The rules would mandate: the inclusion of target date funds' asset allocations in their names; the visualization of the glidepath; "a statement of the fund's asset allocation at the landing point"; and the use of several new cautionary statements, warning investors that target date funds are not guaranteed, allocations are not set in stone, and age isn't the only thing check for when picking a fund.

Several media outlets picked up the news, including The Wall Street Journal and our sister publication, The 401kWire. 

Edited by: Neil Anderson, Managing Editor


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