, former CEO of Old Mutual Investment Partners,
Sentinel Investments and Gartmore Global Investments and now president and
CEO of his own consulting firm, has launched a new venture. Together with John Drachman
of The Drachman Group and
of Actualize Media, Johnston unveiled Advisolocity
, which offers marketing communications, e-marketing and sales support to investment managers, independent advisors and service providers.
| Bruce Johnston|
Advisolocity's Web site, www.advisorlocity.com
, went live on Wednesday. Among other services,
the firm helps financial services companies harness the power
of social media tools such as LinkedIn, Facebook and Twitter, Johnston said.
The launch of Advisolocity comes a little over a month after Finra issued guidance regarding the use of social networking sites.
"There's a lot of interest now that the roadblocks to using social media tools
are gone," Drachman said. "Now, the question is no longer 'To blog or not to blog?'
but 'Do you want to start building your peer network today or tomorrow?'"
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