Kinetics Asset Management is about to hit its fifth birthday with no intentions of letting the milestone pass unnoticed. Chief executive officer Steve Samson expects his toddler to be the biggest kid in the first grade this fall.

"We think the big kickoff for us is going to be the notoriety of being the number one mutual fund over the last five years," said Samson. "We're doing extremely well on a relative basis."

Samson expects the Internet Fund to continue its trend -- and is fashioning a campaign around it. While he would not elaborate on specifics of the nascent effort, he did say that Kinetics will place a large emphasis on television media, radio, and will use its portfolio managers to get its message out.

"We're putting it together," said Samson, coyly adding, "We'll have special things going out."

Samson said the firm will broadcast its campaign to brokerages, institutions, and the sub-advisory marketplace. In addition, however, Kinetics has found that physicians and dentists have a curious affinity for its funds.

Kinetics has identified periodicals such as Medical Economics and will start by writing by-lined articles about finance. The firm will also use those journals as venues for print advertising. 

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