is planning to remove the AIM
brand from its funds. Andrew Schlossberg
, head of U.S. marketing, confirmed that the company will rebrand from Invesco Aim to Invesco on April 30, simultaneously rebranding its funds from AIM to Invesco. Meanwhile, Schlossberg confided that, once its acquisition of Morgan Stanley
's retail asset management business closes mid-year, Invesco will keep the Van Kampen
brand on those funds, calling them Invesco Van Kampen.
| Andrew Schlossberg |
Head of U.S. Marketing
"We want to make sure there's a link," Schlossberg said of the soon-to-be-acquired Van Kampen funds. As for dropping the AIM brand: "We really want to ensure we're providing clarity to our clients in the markets as a whole."
The AIM Charter
fund, for instance, will take the name Invesco Charter
according to Morningstar
In 2004, 17 Invesco-branded funds were rebranded under the AIM brand
on the heels of the market-timing scandal.
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