Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Ameriprise Picks a New Ad Agency Not Rated 4.0 Email Routing List Email & Route  Print Print
Wednesday, December 2, 2009

Ameriprise Picks a New Ad Agency

by: Armie Margaret Lee

Ameriprise Financial, which owns RiverSource Investments and is currently in the process of acquiring the long-term asset management business of Columbia Management, has tapped R/GA as its new creative agency of record, The New York Times reports.

Saatchi & Saatchi had served as Ameriprise's agency for the past four years.

Ameriprise also switched agencies for media planning and buying. The firm tapped R/GA and its sister firm, Initiative for the job, which was previously handled by Mindshare.

Ameriprise will launch an R/GA-created ad campaign in the new year, Ameriprise chief marketing officer Kim Sharan told The Times.

It was unclear whether the new campaign will include Ameriprise's asset management business.

RiverSource Investments launched its first ad campaign in February 2007. The Columbia deal is set to close in the spring, and the combined asset management organization will bear the Columbia name. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

4.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use