Bank One is launching its CollegeChoice 529 Investment Plan, a spokesperson with the firm told the MutualFundWire.com. The plan is sponsored by the Indiana Education Savings Authority, which has had a relationship with the firm since 1996. Until recently, the banking arm of Bank One has worked with Indiana, but those responsibilities have been taken over by the mutual fund unit at the firm.

The CollegeChoice offering is available as a result of the mutual fund family's new role with Indiana. "There are more investment options," the spokesperson contended. "There are seven custom portfolios, which are age-based. The maximum contribution levels have been raised as well."

Starting this month, the firm has begun to distribute CollegeChoice through its banking centers as well. Bank One has also launched an advertising campaign in Indianapolis and Phoenix, which will serve as the test market outside of Indiana; there is a radio campaign in Indiana only. The firm is also conducting a promotion on the Bank One home page.

"We are also planning more marketing campaigns like direct mail and promotions at our banking centers," the official reported.

The firm plan enhancements to its website collegechoiceplan.com. Currently, potential clients can print out an application from the website, but Bank One is adding a feature so that they may apply online. 

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