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Tuesday, June 05, 2007

ProShares Marks a Milestone

News summary by MFWire's editors

The ProShares ETF family, part of ProFunds, has passed the $6 billion mark—less than a year after its launch. “ProShares is the fastest growing ETF family in the country this year, based on percentage increase," said Michael Sapir, CEO of Bethesda, Maryland-based ProShares Advisors.

ProFunds Group today announced that its ProShares family of exchange traded funds (ETFs) passed the $6 billion mark—less than a year after its launch. ProShares offers the first and only ETFs designed to provide short or magnified exposure to well-known market indexes.

“ProShares is the fastest growing ETF family in the country this year, based on percentage increase. Our rapid growth rate says to us that investors value the ability to execute sophisticated investment strategies that weren’t so easy to execute before ProShares,” said Michael Sapir, CEO of ProShare Advisors.

“Our Short ProShares—the only ETFs designed to go up when markets go down—have gained considerable attention during the stock market’s recent rally, since they can allow investors to seek to hedge built-up gains or to profit from anticipated market dips,” he added.

"For many investors there may not be an easier way to get short exposure to the markets. Unlike short selling, you don’t have to open a margin account, and you can’t lose more than you invest. You can also often use Short ProShares in accounts where short selling isn’t allowed—like some retirement accounts.”

ProShares offers 52 ETFs, 29 of which are designed to provide short exposure by moving up when the indexes underlying their benchmarks decline (of course they will decline if the indexes rise). ProShares also offers 23 Ultra ProShares—designed to provide double the daily performance of the indexes underlying their benchmarks (before fees and expenses).

About ProFunds Group

ProShares ETFs provide built-in short or magnified exposure to a variety of well-known indexes, ranging from broad small-, mid-, large-cap, and style indexes to 11 sectors. In addition to ProShares ETFs, ProFunds Group manages ProFunds mutual funds, the nation's largest lineup of indexed mutual funds.1 Since 1997, ProFunds has provided mutual fund investors with easier access to sophisticated investment strategies, with offerings that include mutual funds that seek to magnify daily index performance and funds that seek to increase in value when markets decline. ProFunds Group describes the portfolio managers common to ProFund Advisors LLC, advisor to ProFunds mutual funds and ProShares Advisors LLC, advisor to ProShares ETFs.

Carefully consider the investment objectives, risks, and charges and expenses of ProShares before investing. This and other information can be found in their prospectuses. Read the prospectus carefully before investing. For a ProShares prospectus, please visit www.proshares.com and seek advice from your financial adviser or broker dealer representative. Financial professionals can call ProShares at 866-PRO-5125.

Investing involves risk, including the possible loss of principal. Please note that in addition to the normal risks associated with investing, ProShares entail certain risks, including, in all or some cases, aggressive investment technique, inverse and imperfect correlation, leverage, market price variance and short sale risks. These risks may pose risks different from, or greater than, those associated with a direct investment in the securities underlying the funds' benchmarks, can increase volatility, and may dramatically decrease performance. In addition, ProShares are not diversified investments. Please see the prospectus for a more complete description of these risks.

ProShares ETFs are distributed by SEI Investments Distribution Co. (SEI), which is not affiliated with any ProFunds Group affiliate. ProFunds mutual funds are distributed by ProFunds Distributors, Inc (PDI). SEI and PDI are not affiliated.

1 Source: Lipper, October 6, 2006. Lipper defines "indexed fund" as an open-end mutual fund (not an ETF) that falls into one of the following subcategories: pure index, enhanced index or index-based. The majority of ProFunds are categorized by Lipper as enhanced index funds. 

Edited by: Erin Kello

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