MutualFundWire.com: A 38YO, $7.6B-AUM Fund Firm Crosses Into ETF World

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Friday, August 1, 2025

A 38YO, $7.6B-AUM Fund Firm Crosses Into ETF World

The folks at a 38-year-old, $7.6-billion-AUM*, faith-based fund firm in Texas are entering the exchange-traded funds side of the business.

Robert C. "Bob" Doll, Jr.
Crossmark Global Investments, Inc.
CEO, President, Chief Investment Officer

Last week, Bob Doll, president and CEO of Crossmark Global Investments, Inc. [profile], and Heather Lindsey, head of distribution, unveiled the launch of the firm's first two ETFs: the Crossmark Large Cap Growth ETF (CLCG on the NYSE Arca) and the Crossmark Large Cap Value ETF (CLCV). Houston-based Crossmark serves as investment advisor and administrator to both new funds.

CLCV and CLCG both come with an expense ratio of 50 basis points, and their inception date was July 23. Today (August 1), nine days later, CLCG has about $1.735 million in AUM, and CLCV has about $978,000.

Doll, who is also Crossmark's chief investment officer, serves as lead portfolio manager to CLCV and CLCG. Ryan Caylor, head of research at Crossmark, serves as co-PM to both ETFs. The funds are powered by "high-conviction" investment strategies combined with values-based screening policies.

The Crossmark team is no stranger to the large cap equity investing side of the business. They note that CLCG and CLCV will imitate existing Crossmark SMA offerings. And Caylor and Doll already team up to PM a $91-million-AUM* large cap value fund and a $209-million-AUM* large cap growth fund within Crossmark's Steward suite of traditional open-end mutual funds.

Lindsey describes the debut of Crossmark's first ETFs as "a natural next step" for the fund firm.

"These ETFs offer investors an accessible tool for actively managed investment solutions while satisfying demand for values-based investment options," Lindsey states.

Doll puts the launch of the two ETFs in the context of the Crossmark's team's belie "that investors do not need to compromise on personal values in order to invest in outperforming strategies."

"Not only does our screening process exclude companies that have negative business practices or corporate governance concerns, but we also have the ability to actively include companies that work to reduce risk and build long-term resilience through responsible business practices," Doll states.

CLCV and CLCG are actively managed, non-diversified series of Crossmark ETF Trust. The ETFs' other service providers include:

Brown Brothers Harriman & Co. (BBH) as custodian, fund accounting agent, sub-administrator, and transfer agent;

Cohen & Company, Ltd. as independent accounting firm;

Cottonwood Falls, LLC as provider of principal financial officer services;

PINE Distributors, LLC as distributor; and

Vedder Price P.C. as counsel.