The Lakers Partner With a $1.1T-AUM Fund Firm
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Thursday, October 14, 2021

The Lakers Partner With a $1.1T-AUM Fund Firm

A $1.1-trillion-AUM (as of June 30), publicly traded, multinational asset manager is teaming up with an NBA team in California.

Asoka Woehrmann
DWS Group
On Tuesday, Asoka Woehrmann, CEO of DWS [profile], and Tim Harris, president of business operations for the Los Angeles Lakers, unveiled their new partnership. DWS will be the Lakers' official global investment sponsor.

"Our partnership with this iconic organization accelerates DWS' transformation into a truly global brand," Woehrmann states.

"Like the Lakers, DWS acts locally but thinks globally," Harris states. "Their services are custom and accessible, but their reach is expansive."

Indeed, the Lakers and DWS folks note that the Lakers are popular here in the U.S. (they lay claim to having "the largest social media following among all North American professional sports teams"), in Asia (where the team estimates it has 199 million fans), and in Europe (where they claim to being the most popular NBA team in France, Germany, Italy, Spain, and the UK). Watch for DWS to sponsor: the Lakers' "In the Paint" program showcasing the original fine arts work of BIPOC artists in the LA area; the Lakers' international court refurbishment project; and the Junior Lakers Clinics.

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