MutualFundWire.com: BlackRock Plans a Retail Push
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Monday, June 13, 2011

BlackRock Plans a Retail Push


BlackRock [see profile] is preparing a global branding campaign to increase its profile among the retail crowd, InvestmentNews reports.

Larry Fink
 BlackRock
CEO
"Our brand institutionally is pretty good. I think, with financial advisers, it could be better. But with retail clients worldwide, it needs work," BlackRock CEO Larry Fink told the pub. "Advisers are telling us, 'We would like your brand to be more known with our clients.'"

As previously reported by a number of media outlets, BlackRock hopes to double its retail business by 2014.


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