MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Monday, April 18, 2011 Asset Managers are Adding Alts-Centric Staff Asset managers are beefing up staff to support their increased focus on alternative investments, according to a new Cerulli Associates report. Specifically, the report says that 69 percent of asset managers employ one or more alternative investment product managers, another 46 percent have one or more alternative investment marketing professionals, and some 42 percent employ at least one or more alternatives-focused sales personnel. Cerulli's research also notes that asset managers do not use the same marketing and distribution tactics for traditional and alternative products. Two-thirds (67 percent) of asset managers produce more white papers for alternative products than for traditional products, and more than half (58 percent) run more portfolio manager conference calls for alternatives compared to traditional funds. Printed from: MFWire.com/story.asp?s=36568 Copyright 2011, InvestmentWires, Inc. All Rights Reserved |