MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication
an InvestmentWires' Publication
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|
MutualFundWire.com
The insiders' edge for 40 Act industry executives!
an InvestmentWires' Publication |
|
Tuesday, January 19, 2010 Vanguard's New Ad Campaign Could Set Sail in March Vanguard's latest ad campaign could start appearing in March, the New York Times reports. Valley Forge, Pennsylvania-based Vanguard switched agencies last fall, hiring MDC Partners' Kirshenbaum Bond Senecal + Partners to replace WPP Group's Y&R Brands and MediaCom. Sean Hagerty, principal in retail marketing at Vanguard, told The Times that Kirshenbaum Bond "understands our business metrics," and knows how to "focus on how do we most efficiently and effectively talk to our audiences in a financially responsible manner." Printed from: MFWire.com/story.asp?s=23932 Copyright 2010, InvestmentWires, Inc. All Rights Reserved |