MutualFundWire.com: Fido Reviews its Ad Account Across the Pond
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Thursday, October 29, 2009

Fido Reviews its Ad Account Across the Pond


Fidelity has launched a review of its advertising roster in the UK, Campaign Live reports. The firm works with ad agencies including Publicis and Bowden Smyth & Partners.

Fidelity invited some agencies, including the incumbents, to make a pitch later in the year, according to the report.

The last time Fidelity did a review of its UK account was in June 2005.

In the US, Fidelity works with Boston-based Arnold Worldwide.


Printed from: MFWire.com/story.asp?s=23081

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