Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Know Your FA Audience Not Rated 5.0 Email Routing List Email & Route  Print Print
Wednesday, May 10, 2023

Know Your FA Audience

Reported by Neil Anderson, Managing Editor

When it comes to fundsters educating their financial advisor allies, new research underscores the importance of knowing one's audience.

Thomas Neil Bathon
Fuse Research Network
Founder, Partner
Yesterday, the team at Fuse Research Network revealed findings from a recent survey that dug into FAs' marketing content preferences. The findings show generational differences in FAs' preferences.

"Advisor demand for investment and economic commentary has increased substantially compared to pre-pandemic levels, where markets witnessed near-zero interest rates and low inflation," the Fuse team writes. "Knowing your advisor audience is an important step in curating the most effective content."

For older FAs (ages 60 and up), their top preference for marketing content is white papers, the Fuse team found, with a score of 2.3 (on a scale of 1 to 5, with 1 being their top preference). Next up are video and webinar, tied at 2.8. Blog posts (on asset managers' websites) came in at 3.1. And podcasts came in at 4.0

For the next group of FAs (ages 45 to 59), white papers are also their average top preference, but with a score of 2.5 (so the preference isn't as strong). This group's second choice is blog posts at 2.6, followed by video (2.7), webinars (3.0), and podcasts (4.1).

Yet for the youngest FAs (ages 44 and under), their top preferences are blog posts and videos, tied at 2.7. That's followed by white papers (2.9), webinars (3.0), and podcasts (3.7). 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

5.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use