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Rating:A Champion Gymnast Replaces a Poached Marketing Fundster Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, April 24, 2013

A Champion Gymnast Replaces a Poached Marketing Fundster

Reported by Tommy Fernandez

Six months after former RidgeWorth exec David Craig was kicked upstairs to the firm's parent SunTrust Bank, the asset manager has found a replacement.

The firm has hired Ian Bachrach to fill the role of managing director of marketing. He will be responsible for all aspects of RidgeWorth’s marketing and will report to Jim Stueve, president of RidgeWorth Investments.

“Expanding the reach of RidgeWorth’s messaging, advertising and brand awareness for our funds and boutiques is an important goal for us,” stated Stueve. “We are confident his creativity and marketing experience will help us further develop our industry presence and expand relationships with our clients.”

  According to the company.  Bachrach has more than a decade of marketing experience in the financial services industry. He spent the past nine years at Cetera Financial Group in various roles, most recently implementing strategic marketing programs for their comprehensive wealth management platform, as well as supporting their recruiting and marketing objectives. He is a graduate of Stanford University, where he led the school's gymnastic team to an NCAA championship in 1995. He personally won a national title on the vault.

Here is the press release:
Company Press Release

RidgeWorth adds Managing Director of Marketing

Ian Bachrach brings more than a decade of marketing communications experience

  ATLANTA – RidgeWorth Investments announced today that it has hired Ian Bachrach to fill the role of Managing Director of Marketing. Bachrach will be responsible for all aspects of RidgeWorth’s marketing. He will report to Jim Stueve, President of RidgeWorth Investments, and is a key member of the distribution organization.

“Expanding the reach of RidgeWorth’s messaging, advertising and brand awareness for our funds and boutiques is an important goal for us,” said Stueve. “We are confident his creativity and marketing experience will help us further develop our industry presence and expand relationships with our clients.”

“I am excited by this tremendous opportunity,” said Bachrach. “RidgeWorth is a young brand and rapidly growing investment firm with a successful track record of sophisticated product solutions. I am honored to be leading an Award-winning marketing team and to be part of that growth”

  Bachrach has more than a decade of marketing experience in the financial services industry. He spent the past nine years at Cetera Financial Group in various roles, most recently implementing strategic marketing programs for their comprehensive wealth management platform, as well as supporting their recruiting and marketing objectives. He is a graduate of Stanford University. During his time in college, Bachrach was an NCAA champion athlete, having been a recipient of several academic awards and athletic honors.

  About RidgeWorth Investments

  RidgeWorth Investments serves as a holding company that owns interests in six investment boutiques with approximately $50.4 billion of assets under management*. RidgeWorth’s investment boutiques manage a wide variety of investment disciplines across the fixed income and equity asset classes. Our boutiques provide investment management services to a growing client base that includes endowments, foundations, corporations, healthcare organizations, municipalities, public funds, associations, insurance companies, labor unions and high net worth individuals. In addition, RidgeWorth serves as the investment adviser to the RidgeWorth Funds mutual fund family. RidgeWorth Investments is a trade name for RidgeWorth Capital Management, Inc., an investment adviser registered with the SEC headquartered in Atlanta. For more information about RidgeWorth, visit www.ridgeworth.com.

  *As of 3/31/13. RidgeWorth's subsidiaries have in the aggregate $50.4 billion in assets under management. This amount includes some duplication, in amounts viewed as immaterial by RidgeWorth, due to inclusion of certain amounts managed jointly by multiple subsidiaries.

  An investor should consider the fund’s investment objectives, risks, and charges and expenses carefully before investing or sending money. This and other important information about the RidgeWorth Funds can be found in the fund’s prospectus. To obtain a prospectus, please call 1-888-784-3863 or visit www.ridgeworth.com. Please read the prospectus carefully before investing.

  ©2013 RidgeWorth Investments. RidgeWorth Investments is the trade name for RidgeWorth Capital Management, Inc., an investment advisor registered with the SEC and the adviser to the RidgeWorth Funds. RidgeWorth Funds are distributed by RidgeWorth Distributors LLC, which is not affiliated with the adviser. Collective Strength Individual Insight is a federally registered service mark of RidgeWorth Investments.
 

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