Over 100 industry leaders discussed the benefits of social media platforms and other cutting edge technology trends for the distribution and sales of mutual funds during an event held by the Mutual Fund Education Alliance (MFEA) which took place today in St. Petersburg, Florida.

The event, dubbed the Distribution Technology Summit, was hosted by Franklin Templeton, featured presentations on such subjects as Big Data's impacts on distribution intelligence and analytics, Linkedin, and iPad applications. It concluded with a panel discussion featuring insights from some top financial advisors now what they are looking for in terms of technology aides.

"We really had a meeting of the minds in both the distribution and technology side on how these two areas could really merge to make distribution of funds more efficient and effective," MFEA director Kimber Lintz told MFWire.

Executives from over 30 asset managers attended the conference as well as experts from a number of financial technology companies.

The summit's agenda can be found here, while pictures, video streams and other media from the event can be accessed here. 

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