Last month the iShares Core S&P 500 ETF [profile] (IVV) attracted more net inflows, $2 billion in all, than any other ETF. Paul Baiocchi of IndexUniverse wonders if this means that BlackRock chief Larry Fink is winning the ETF fee war that he publicly dismissed as a "stupid" myth.

You could argue that the large-cap ETF battleground is the single most important plot of land in the industry, with more than $200 billion in assets currently up for grabs," the trade pub writes. "This segment of the market is in many ways the stepping stone for ETF assets. Large- cap equities are often the first allocation decision an advisor makes."

IndexUniverse notes that IVV's fees didn't drop to seven basis points (from nine basis points) until halfway through October and that Vanguard's rival S&P 500 ETF (VOO) still costs only five basis points. 

Edited by: Neil Anderson, Managing Editor


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