Columbia Management has a new ad campaign out. The print and online ads promote three of its mutual funds: Columbia Dividend Income Fund, Select Large Cap Growth Fund and Mid Cap Growth Fund.

Unlike previous ad campaigns, which were designed to showcase the array of Columbia, the new ads centers on performance.

"Investors and financial advisors are aware that Columbia Management is one of the nation's largest asset managers," said Christopher Thompson, head of product and marketing at Columbia Management, in a press release on Wednesday. "We feel now is the time to highlight some of our strong-performing retail mutual funds and institutional offerings."

Print ads are appearing in publications including Barron's, InvestmentNews and Pensions & Investments. Online ads are running on Financial Planning, InvestmentNews, AdvisorOne, Financial Times, Ignites, Barron's, Morningstar, Bloomberg, Seeking Alpha, Fund Fire, Institutional Investor, Pensions & Investments, and PlanSponsor. 

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