If you've ever accidentally referred to asset management titan BlackRock
] by the name of private equity giant (and former BlackRock parent) Blackstone
, Dow Jones
feels your pain. And no, Larry Fink
is not about to buy a company in Brazil.
Yesterday the wire service initially reported that BlackRock and Brazilian company Patria Investimentos were advancing in talks with another Brazilian company, Gafisa SA, to buy its Alphaville Urbanismo SA subsidiary. Dow Jones
the error, reporting that it was Blackstone, not BlackRock, that was involved in the negotiations. Yet by then a host of other sites — including the fly on the wall
— had posted or cited the incorrect BlackRock version.
Neil Anderson, Managing Editor
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