Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:A New Chief Leads a Fund Firm Beyond Vice Not Rated 5.0 Email Routing List Email & Route  Print Print
Monday, February 2, 2009

A New Chief Leads a Fund Firm Beyond Vice

Reported by Neil Anderson, Managing Editor

The Vice Fund's manager just re-branded and hired a new president. Eric Lansky confirmed that he recently joined the firm, which switched to USA Mutuals in December. Watch for Lansky, who hails from Reserve (see MFWire, 11/24/2008), to bring more funds into the USA Mutuals (i.e. Mutual Advisors or Mutuals.com) fold.

Lansky confirmed that he succeeded Laurie Roberts, who left the firm.

"We're interested in expanding by adopting other niche funds," Lansky told MFWire, pointing in particular to SMA-focused RIAs "who have mutual funds but don't want to be in the mutual fund business themselves."

Lansky's goal is to help those RIAs "focus on managing the portfolio."

"Let us handle marketing and distribution," Lansky said, adding the USA Mutuals outsources administration to US Bank and Quasar.

USA Mutuals also already offers the Generation Wave Fund, a fund of ETFs focused on sectors where baby boomers spend money.

As part of the re-positioning, USA Mutuals launched a new website and a "more aggressive online campaign" using banner ads and Google text ads. It's all built around reaching investors directly (though USA Mutuals does work with advisors, too).

"There's a level of mistrust between Main Street and Wall Street," Lansky said. "Shareholders get our funds."

Watch for Lansky, who previously led Reserve's Reserve Solutions unit, to find more niche, "logical fund offerings" for its menu to fit with its "Invest Your Knowledge" focus. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

5.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use